Case Study: The Barrel Logo

New Logo Design and branding for a Country Market originally founded in 1850. New owners updated the concepts and are expanding into a neighboring community. Client wished to leverage and balance the unique experience and offerings of the traditional New England country market with new conveniences and upscale food and beverages.

Logo included type study, color study, exploration of three draft concepts, multiple design and color refinements, and final design provided in color, grayscale, and black and white.

Branding and positioning included brand narrative, key value statements, and final color study.