Case Study: Keymaton Logo Design

New logo design for startup Business Management and Consulting firm focused on services for women entrepreneurs.

The name for the new business (Kymaton) combines Greek and Celtic words for wave (Kyma | Ton). The visual for the the logo combines Greek and Irish wave symbols intersected by a contemporary wave. The tagline for the business represents the three primary elements of the logos: Strategy, Innovation, Action.

First drafts included a wide exploration of seven concepts. Remaining drafts focused on refinements of client first choice, type study, color study, and final design in color, grayscale, and black and white.