Client wished to create a blog for case studies and industry news to improve SEO and engage potential customers. New blog content needed to be fully managed by client internally with automated integration to client Social Media. Original site and branding was previously designed by ICON.
The project required the following:
- New content and SEO
- WordPress CMS
- A blog that the client can update
- Automatically post new blog entries on social media platforms.
ICON migrated existing content to a new WordPress theme and designed new blog landing page with featured item display and archive listing. Pages are custom coded with CMS integration where needed. Blog is built using WordPress posts and blocks. Plugins were used to enable the client to automatically schedule blog entries on their social media platforms.