Case Study: Diocese of Fall River Brand Development and Design System

Diocese of Fall River Project

This Case Study is part of the Diocese of Fall River project.
Read the overview for more information.

The Diocese of Fall River wanted to improve their internal brand. This included creating a corporate standards guide, logo system, color system, page design, typography, and graphics. The Diocese brand needed to stand alone and also be able to act a a unifying element across all offices. This brand also needed to be applied to their social media.

Competitor Research

  • Strategy for multiple offices
  • Branding systems to support multiple offices
  • Approach to “Brand Voice”

Branding System Development

  • Overall branding for the Diocese of Fall River
  • Branding system for consistent umbrella branding and offices
  • Support graphics that emphasize messaging
  • Application guidelines to apply the brand to a variety of uses

Applications

  • Business Cards
  • Email Signatures
  • Letterheads and Stationary
  • PowerPoint
  • Websites

We created a unified visual system with two different options for logos: one that emphasized the office as the primary focus and one that emphasized the Diocese of Fall River. We chose new typography and a color pallet to better represent their new direction and target demographics, and we created support graphics that could represent their community.