Case Study: My Brother’s Keeper 2022 Mission Appeal

The Annual Mission Appeal is the client’s primary fundraising mail campaign. In recent years, the format and amount of text has been simplified and donation options expanded to secure online giving. Clickthroughs to campaign landing pages and donations increase annually.

The 2022 campaign theme—Restoring Our Souls—is based upon a quote taken from a thank you note for services provided, and celebrates emerging from COVID as a community. The 2022 campaign also included the creation of a standard campaign logo moving forward for the purposes of reducing overall campaign development costs.

This annual appeal included:

  • Campaign logo
  • Campaign brochure
  • Outgoing envelope
  • Cover Letter
  • Donor/reply card
  • Website landing page
  • Online donor form with payment processing
  • Social media graphics

The 2022 Mission Appeal realized an increased in response and overall donations, including a significant increase in automatic monthly donations.