Each year, the client creates an appeal reflecting accomplishments of the previous year and goals for the future. The 2021 appeal described the charity’s response to the pandemic with a quick pivot from furniture donations to a focus on delivering desperately needed food to families working and learning from home.
The theme for 2021—“Everyone is Looking for You”—highlighted communities seeking a sense of hope during COVID-19.
This annual appeal included:
- Campaign logo
- Campaign brochure
- Outgoing envelope
- Cover Letter
- Donor/reply card
- Website landing page
- Online donor form with payment processing
- Social media graphics
The campaign was an overwhelming success. The level of services provided during the pandemic actually increased with record amounts of food delivered and families served in 2021.