Case Study: 2021 Mission Appeal

Each year, the client creates an appeal reflecting accomplishments of the previous year and goals for the future. The 2021 appeal described the charity’s response to the pandemic with a quick pivot from furniture donations to a focus on delivering desperately needed food to families working and learning from home.

The theme for 2021—“Everyone is Looking for You”—highlighted communities seeking a sense of hope during COVID-19.

This annual appeal included:

  • Campaign logo
  • Campaign brochure
  • Outgoing envelope
  • Cover Letter
  • Donor/reply card
  • Website landing page
  • Online donor form with payment processing
  • Social media graphics

The campaign was an overwhelming success. The level of services provided during the pandemic actually increased with record amounts of food delivered and families served in 2021.